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Crown's electric forklifts are used on an every day basis to carefully transport storeroom resources and merchandise. The corporations comprehensive product line comprises of manual propelled pallet stackers and lift trucks, power pallet stackers and trucks, counterbalanced sit down and stand up lift trucks, narrow-aisle turret trucks, narrow-aisle reach trucks, and order picking equipment.
Environmental management and sustainability are an especially influential part of the Crown philosophy. Decades of thought leadership have enabled Crown to assist customers while enhancing the natural environment. ISO 14001 certification has been attained for business management and environmental attentions in manufacturing. Crown has proudly achieved numerous awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was born in the rural American community of New Bremen, Ohio, USA. The business has matured from a one-room outfit into an internationally prominent corporation, currently considered to be the seventh largest lift truck manufacturer on the planet.
The Crown company was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family business later on that same year. Currently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke descendants to maintain this position.
Crown in the beginning started with a small client base developing temperature controls that they manufactured for coal burning furnaces. The assembly of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s head office currently remain.
By the year 1949, Crown shifted into the making of rotators for antenna due the greater fascination with televisions at the time. The product was proficient at improving the image and reception quality. The company’s successful move enabled them to become a leading producer of units until 2001. The company ceased production in October after a decline in the global need for TV antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the manufacturing and restoration of electronic and mechanized parts for government and private market. After several lucrative bids within a short period of time, the company had built a respectable business in this field.
Adaptability and achievement dominated Crown’s ability to diversify once again. In 1957, production into the material handling market started with lift truck manufacturing. The organization believed the industry needed a smaller line of first-class quality forklifts. Crown immediately fashioned an exceptional range of modern equipment and swiftly grew to be the most rapidly evolving materials handling organization with its range of products.
By 1966, Crown had ventured into the international material handling markets by opening up shop in Sydney, Australia. Sydney is at this time a regional headquarters for Crown for all Pacific Asian sales, marketing and advertising, and services. Crown remains an unwavering industry leader today, supported by exceptional service, solid sales and solid production operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish manufacturing plant from a German Company, Steinbock. There they began to construct PTH hand pallet trucks. Later on that same year, Crown began their first London operation located near Heathrow Airport. The sales and service operation of Crown’s complete forklift line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising lift trucks across Europe through autonomous sellers.
Crown History - 1975 to Current Day
Currently, Crown manufactures a massive fleet of electric forklifts. The company’s vendor network, based in key international markets, consists of both Crown-owned and independently-owned sellers. They are accountable for handling the company’s product sales and service.
There is Corporate facilities in Munich, Germany and in New Bremen Ohio, which provide promotional sales and national marketing support to all of their sellers and sales personnel. Crown sellers and sales personnel are trained in-house in numerous disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of global dealers and Crown-owned dealers effectively operate in almost 100 overseas city environments.
The 6 USA manufacturing locations for Crown consist of New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, producing forklifts in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
